My path started in Sport Science, where I first got close to the edges of human potential. Working alongside professional athletes and health consultants taught me something early on: exceptional performance isn't just physical. It's about identity, purpose, and the clarity to know what you're actually building toward.

That insight led me to launch my coaching practice in 2017. Over nearly a decade of working with individuals, I've watched the same pattern repeat itself: people aren't held back by lack of effort or ability. They're held back by not having a clear relationship with their own future.

That's what shifted my focus. First toward Life Design — the structured, creative practice of building a life aligned with your values and strengths. Then toward the bigger question I couldn't stop thinking about: as the world changes faster than ever, what does it mean to be human? What capacities do we need to build? And how can we use the tools of the future — including AI — to expand rather than diminish us?

Today my work sits at the intersection of those questions. I work with individuals navigating personal transitions, and with organizations figuring out how to future-proof themselves in a world of rapid change. I research, write, and think about what all of this means through my Lab. It's one practice, at different scales.

What makes me different

I'm not a traditional coach, and I'm not a traditional consultant. What I bring to both is a designer's mindset — the belief that the future is not a fixed destination but a space we can actively shape. My clients don't just gain clarity. They gain agency.

I'm particularly good at spotting patterns across seemingly unrelated ideas, helping people and organizations see possibilities they hadn't considered, and turning complex questions into actionable next steps.